Scott Belsky

Scott Belsky, founder and CEO of the Behance Network and author of Making Ideas Happen, joins us on Edgewise to discuss practicing and maintaining his principles of success. Flat organizations such as Behance divide responsibility and ownership over specific tasks and empower people on all levels of the organization to make the final call. Sharing ideas liberally is the best practice he has observed working among people across multiple organizations in multiple industries. It’s like the human body’s natural immune system: it kills off anything new. So to maintain the rapport of a team we need to remain alert and consider the ideas and input of everyone.

Scott Belskyis a speaker, writer, and entrepreneur with a focus on the creative industries. As the founder and CEO of Behance, he oversees the Behance Network, the world’s leading platform for creative professionals with millions of visitors every month. Scott is also the author of the national bestselling book Making Ideas Happen.

For additional training on this topic, consider these AMA seminars:
*Aligning Marketing and Sales: Achieve Success Through Collaboration
*Leadership and Team Development for Managerial Success
*Achieving Leadership Success Through People

To learn more, read these AMACOM Books:
*The Language of Success, by Tom Sant
*Communication Skills for Project Managers, by Michael Campbell
*

 

 Standard Podcast: Play Now | Play in Popup | Download

Dr. Betsy Kruger

Dr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but, key factor in increasing profit, customer loyalty. She stresses the importance of gaining quality customer relations as opposed to mere mass. Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She shares insight on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.
Dr. Betsy Kruger is a widely recognized expert in marketing strategy. Professors are adopting her book, Top Market Strategy: Applying the 80/20 Rule. She writes, speaks, and consults on 80/20 topics. The Better Business Bureau has accredited her company, Strategic Power. Starting with the University of Chicago, Dr. Kruger has managed many marketing projects for leading corporations in consumer industries. She developed and sold analytical software in over forty countries. Her mission is to empower prosperity, one business at a time. Dr. Kruger has taught thousands of managers how to be more successful in business.
For additional training on this topic, consider these AMA seminars:
*Fundamentals of Marketing: Your Action Plan for Success
*Strtegic Agility and Resilience: Embracing Change to Drive Growth
*AMA’s Advanced Course in Strategic Marketing

To learn more, read these AMACOM Books:
*Pricing for Profit, by Dale Furtwengler
*Exceptional Service, Exceptional Profit, by Leonardo Inghilleri, Micah Solomon
*Now, Build a Great Business!, by Mark Thompson, Brian Tracy

 

 Standard Podcast: Play Now | Play in Popup | Download

Jane Jordan

Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone. Regardless of a company’s preferred talking points, anyone can hit “post” instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jane says it’s possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.

A former journalist with Australian Consolidated Press in Sydney, Jane Jordan has been at the forefront of media training and crisis management for over two decades. She developed a unique four-stage methodology for crisis management whilst at the helm of Australia’s leading media training consultancy, Media Skills. The methodology has been used around the world by hundreds of organizations and thousands of executives.

For additional training on this topic, consider these AMA seminars:
*How to Create an ITIL Service Desk and Incident Management Process
*AMA’s Insurance and Risk Management Workshop
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization

To learn more, read these AMACOM Books:
*Why Some Companies Emerge Stronger and Better from a Crisis, by Ian I. Mitroff
*Managing Crisis Before They Happen, by Ian I. Mitroff, Gus Anagnos
*Chaotics, by Philip Kotler, John A. Caslione

 

 Standard Podcast: Play Now | Play in Popup | Download

Alexandra Levit

Alexandra Levit, author of the book Blind Spots: Ten Business Myths You Can’t Afford To Believe On Your New Path To Success discusses her book which points out the biggest myths of business success; the things people believe that don’t work for most of the truly successful. In this edition of Edgewise, Alexandra touches on how the recession has transformed our ideas about how business works and why these myths are more dangerous than ever in a compromised economy. She also stresses the importance of self-promotion in the workplace and the pitfalls to climbing the ladder too quickly, as well as the greatest obstacles facing employees and entrepreneurs in the coming years. You will learn her take on personal censorship and online transparency, and why it’s important to be aware of what you disclose publically.

Alexandra Levitis a nationally recognized business and workplace author and speaker. A syndicated columnist for the Wall Street Journal and a blogger for HuffingtonPost.com, Alexandra has authored several books, including the popular They Don’t Teach Corporate in College, How’d You Score That Gig? and Success for Hire. Alexandra is also a member of the Business Roundtable’s Springboard Project, which is advising the Obama administration on current workplace issues.

For additional training on this topic, consider these AMA seminars:
*Decoding the Unwritten Rules of Executive Career Advancement
*Coaching and Counseling for Outstanding Job Performance
*What Got You Here Won’t Get You There

To learn more, read these AMACOM Books:
*How to Land a Top-Paying Federal Job, by Lily Whiteman
*The Career Clinic, by Maureen Anderson
*Reinvention, by Brian Tracy

 

 Standard Podcast: Play Now | Play in Popup | Download

Anders Dahlvig

In this edition of Edgewise Anders Dahlvig chronicles his rise from store manager to president CEO of IKEA. Anders discusses his book, The IKEA Edge: Building Global Work, the affect globalization has had a on the retail business and how important it is for companies to adapt this new market culture. Anders also reveals his thoughts on corporate culture versus national culture and the difficulties in keeping out bureaucracy, complacency in a steadily growing corporation. Listen as Anders shares the unique vision he relied on to lead IKEA through its best and worst times.
Anders Dahlvig is the Former Group President and CEO of IKEA, a leading international retailer of home furnishing products. Anders is also a member of European Retail Round Table. He is a director of Oriflame Cosmetics AB, H&M Hennes & Mauritz AB and Axel Johnson AB; Kingfisher Plc and is Chairman of The New Wave Group and a member of the Advisory Board of Lund University Business School. He received received the Swedish award for Good Environmental Leadership in 2002 for his independent and persistent work with environmental sustainability issues. In 2006, he also received the U.S. Foreign Policy Association’s Global Social Responsibility award.
For additional training on this topic, consider these AMA seminars:
*Strategic Agility and Resilience: Embracing Change to Drive Growth
*Management Skills for New Supervisors
*Corporate Cash Management

To learn more, read these AMACOM Books:
*Now, Build a Great Business!, by Mark Thompson, Brian Tracy
*Investing in a Sustainable World, by Matthew J. Kiernan
*Secrets of the Marketing Masters, by Dick Martin

 

 AMA_Edgewise_1206: Play Now | Play in Popup | Download